Marketing (BBA)

Marketing (BBA)

Marketing (BBA)

Embark on an extraordinary journey towards a thriving career in marketing with a Bachelor of Business Administration (BBA) degree in Nepal. Designed exclusively for ambitious high school graduates like you, this transformative program holds the key to unlocking your potential and shaping a thriving career in the dynamic world of marketing. 

Delve into the dynamic world of business, as we equip you with the essential knowledge and expertise needed to excel in today's competitive marketplace.

Our Marketing program at Thames is designed to provide you with a well-rounded business education, with a particular focus on marketing avenues and concepts crucial for success in the field.

Throughout the program, you'll acquire a diverse range of skills that spans all aspects of business, including operations, resources, marketing, strategy, accounting, and finance. However, our emphasis on marketing sets us apart. You'll explore various marketing avenues, including digital marketing, branding, market research, advertising, and consumer behavior analysis, to name a few.

At Thames, we believe in strengthening intellectual and interpersonal skills through familiarization with emerging technologies, social settings, political situations, and business environments.

You will be encouraged to think critically and ethically, ensuring that you emerge as a versatile and socially responsible marketing professional, ready to tackle real-world challenges.

Our Bachelor of Business Administration program, specializing in Marketing, is a 4-year, 8-semester program, offered at Thames International College by the Thames School of Business & Management in affiliation with the Faculty of Management, Tribhuvan University. Students are required to complete 120 credit hours of coursework and practicum training to graduate.


Program Structure

Code Course Credits
ENG 201 English - I 3
ENG 202 English - II 3
ENG 203 Business Communication 3
STT 201 Business Statistics 3
MTH 201 Business Mathematics - I 3
MTH 202 Business Mathematics II 3
ECO 203 Micro Economics for Business 3
ECO 204 Macro Economics for Business 2
ECO 205 Seminar on Contemporary Issues of Macro Economics 1
PSY 202 Psychology 3
SOC 203 Sociology for Business Management 3
SOC 204 Nepalese History and Politics 3
IT 231 IT and Applications 3
Code Course Credits
MGT 231 Foundation of Business Management 3
MGT 232 Leadership and Organizational Behavior 2
MGT 233 Seminar in Leadership and Organizational Behavior 1
MGT 234 Legal Environment for Business in Nepal 3
MGT 235 Human Resource Management and Technology 3
MGT 236 Business Environment 3
MGT 205 Operations Management 3
MGT 237 Entrepreneurship & Business Resource Mapping 3
MGT 239 Business Ethics and Corporate Governance 3
MGT 240 Strategic Management 3
MKT 201 Fundamentals of Marketing 3
ACC 201 Financial Accounting 3
ACC 202 Cost and Management Accounting 3
ACC 204 Taxation and Auditing 3
FIN 206 Fundamentals of Finance 3
FIN 207 Financial Management 3
FIN 208 Financial Markets & Services 3
RCH 201 Business Research Methods 3
IT 232 Database Management System 3
IT 233 Business Information System 3
IT 204 E-Commerce 3
Code Course Credits
MKM 201 Consumer Behavior 3
MKM 203 Fundamentals of Selling 3
MKM 204 Services Marketing 3
MKM 206 Distribution Management 3
MKM 208 Public Relations and Media Management 3
MKM 209 Retail Marketing 3
MKM 210 Marketing Research 3
MKM 211 Internet Marketing 3
MKM 212 Branding 3
MKT 217 Fundamentals of Advertising 3
MKM 213 Sales Management 3
Code Course Credits
MGT 238 Practicum on Business Plan 3
PRJ 350 Summer Project 3
MGT 350 Internship 3

What is BBA- Marketing? Scope of BBA- Marketing in nepal

Our Bachelor of Business Administration (BBA) program, specializing in Marketing is designed with a clear set of objectives to prepare you for a successful career in the dynamic world of business and marketing. 

The scope of Marketing career in Nepal is immense and by choosing our BBA program, you are investing in a comprehensive educational experience that equips you with the skills, knowledge, and mindset necessary to thrive in the modern business landscape.

Through a carefully crafted curriculum, our program aims to develop your proficiency in various key areas such as economics, management, finance, leadership, and more. You'll hone your organizational and strategic thinking skills, enabling you to devise innovative marketing strategies that resonate with target audiences and achieve business objectives.

You will gain a deep understanding of consumer behavior, market research methodologies, economic principles, branding strategies, digital marketing techniques, and advertising principles. Our management courses will sharpen your organizational and strategic thinking skills.

Additionally, our focus on leadership development will nurture your ability to inspire and motivate teams, making you a valuable asset in any organization. The Marketing program also emphasizes effective communication, critical thinking, problem-solving, and ethical decision-making, ensuring you are well-rounded and ready to tackle real-world challenges.

By studying BBA program specializing in Marketing, you will acquire a versatile skill set that opens doors to a wide range of career opportunities and positions you for long-term success in the business world and marketing and related fields.

Whether you aspire to work in brand management, digital marketing, market research, advertising, or sales, our program positions you for long-term success in the dynamic and ever-evolving world of marketing.

  • Comprehensive educational experience
  • Proficiency in economics, management, finance, and leadership
  • Application of Economic principles in business and marketing decision-making
  • Sharpened organizational and strategic thinking skills
  • Financial Acumen for Marketing Success
  • Emphasis on leadership development
  • Effective communication, critical thinking, problem-solving, and ethical decision-making skills
  • Versatile skill set for diverse career opportunities

Marketing (BBA) Tuition Scholarships

Thames offers scholarships to students requiring financial aid. Scholarships are awarded based on need, merit, and students’ performances
Learn more about scholarships available at the Thames. 

Marketing (BBA) Eligibility Criteria

Certain academic and extracurricular criteria have to be met for applicants to enroll in a BBA program at Thames International College. While academic competence is an important requirement, Thames International College seeks students who believe in a hands-on learning approach, who want to develop into innovative learners and professionals, and who we believe can fully benefit from the facilities we provide. Applicants will be reviewed through their applications and interviews before being admitted. 

Minimum Academic Requirements (10+2: HSEB/ CBSE/ ISC or equivalent Boards)

  • Passed all courses of 11th and 12th grade.
  • Can be from any stream be it , Management, Hotel Management, Science, or Humanities.
  • A minimum CGPA of 1.8 in 10+2 with a minimum of D in all individual subjects or minimum of second division marks in any equivalent Board.

Minimum Academic Requirements (A- Levels)

  • Should have completed 3.5 credit (GP plus 3 courses).
  • Should have been provided equivalence by Nepal Education Board.

Why Study Bachelors of Business Administration At Thames?

Studying in one of the top BBA colleges in Nepal offers you several perks that can greatly enhance your educational experience, especially when considering the scope of BBA in Nepal. Here are some of the key advantages:

Networking opportunities:

Thames organizes world-class networking events like the Graduate School Fair, Coffee with Alumni, and Job & Internship Fair, offering valuable opportunities to connect with industry professionals and explore prospects.

Studying here provides you with ample networking opportunities via the Thames Career Development Center networking events in business industries, allowing you to connect with professionals, industry experts, and potential mentors who can contribute to your personal and professional growth while studying Bachelor of Business Administration.

Internship and job prospects:

Kathmandu's thriving business landscape presents abundant internship and job prospects for BBA students at Thames International College. With a multitude of established companies, organizations, and startups in the city, students have access to diverse opportunities that align with their field of study.

The college's strategic location in the heart of Kathmandu enhances the chances of securing practical experience and promising employment prospects, allowing students to apply their theoretical knowledge in real-world settings and build a strong foundation for their future careers.

Diversity and vibrant social scene:

At Thames International College, we believe in the power of liberal education and provide an environment where diversity is celebrated. Our curriculum emphasizes a liberal arts approach, promoting critical thinking, interdisciplinary learning, and a well-rounded education.

We value the diversity of our student body and create a welcoming and inclusive space for individuals from all backgrounds to thrive and contribute. Join the BBA colleges in Nepal to experience the benefits of a liberal education and a supportive community that embraces and celebrates diversity.

Academic excellence and faculty expertise:

Thames International College's BBA program boasts a renowned faculty known for their expertise and commitment to academic excellence.

With a focus on quality education, modern resources, and a liberal learning environment, studying BBA at Thames provides students with the opportunity to develop a strong foundation in business, critical thinking skills, and industry-relevant knowledge.

The faculty's industry experience and interactive teaching methods ensure students receive a well-rounded education that prepares them for successful careers in the business field.

Extracurricular activities and facilities:

The college offers a range of extracurricular activities, clubs, and facilities that complement your academic journey. Whether it's sports, arts, theater, music, or community service, you'll find opportunities to engage in activities outside the classroom, developing skills and fostering holistic growth.

Entrepreneurial spirit and innovation:

Thames International College cultivates an entrepreneurial spirit and encourages innovation within its Bachelor of Business Administration program.

Studying at Thames's vibrant entrepreneurial ecosystem exposes you to startups, innovation and business incubation hubs, and a culture of entrepreneurship. This environment inspires creative thinking and empowers you to explore your entrepreneurial aspirations while pursuing your BBA degree.

Cultural diversity and artistic celebrations:

At Thames International College, you can embrace a vibrant cultural tapestry within its diverse student community. Through various events and initiatives, the college promotes cultural diversity and fosters inclusivity.

From organizing social work symposiums that celebrate diversity to offering opportunities to explore Kathmandu's historical sites, temples, art galleries, and museums, Thames International College creates an enriching environment where students can immerse themselves in the dynamic arts and culture scene while embracing the diverse heritage of Nepal.

Local industry exposure:

Studying at the Thames allows you to gain insights into Nepal's local industries and market trends. By being near businesses and organizations via the Career Development Center, you'll have the opportunity to stay updated with industry developments, emerging opportunities, and potential career paths within Nepal.

Enhanced employability and career prospects:

By studying at Thames International College in Kathmandu, you can significantly enhance your employability and career prospects. Our Bachelor of Business Administration program focuses on equipping you with practical skills, industry knowledge, and networking opportunities, ensuring you stand out in the competitive job market. Prepare for a successful future with us.

It's important to note that studying Bachelor of Business Administration at Thames International College offers unique advantages tailored to global education. These perks contribute to a well-rounded education and pave the way for a successful future.

Level Undergraduate
Study Type Full Time
Program Years 4 Years
Credit Hours 120 Credit Hours

Chat With Us

Reach out to our student representitive

Related Programs

Bachelor of Business Administration


(Bachelor of Business Administration (BBA))

Entrepreneurship (BBM)


(Bachelor of Entrepreneurship and Business Management (BBM))

Banking and Finance (BBA)

Banking and Finance

(Bachelor of Banking and Finance (BBA))